Lead Scoring Overview

What does a lead queue look like?

The lead queue looks like an email inbox for your website sales leads.  Your lead queue includes the name, email address and URL of your inbound leads and can be sorted by score or in chronological order.

How are lead scores calculated?

Our default lead scoring is based on three primary factors:

Contact:  Who submitted the form.  We take into account things like the contact’s role within their company and make educated guesses about their likely purchasing authority based on a number of signals.  With contact scoring our goal is to help you understand if you are dealing with the ultimate decision maker or someone who is primarily looking to gather information.

Company:  The business that the contact represents.  We look at the company’s size, financial indicators and outside financing.  Company scoring helps you understand if this business is a good fit for your product or service.

“Footprint”:  The general awareness of the company on the web and across social media.  We take into account the number of Twitter followers, Facebook fans and unique individuals that visit the company’s website each month.  Footprint scoring helps you understand the overall reach of the company– are they a global brand or an emerging powerhouse?

In the future we plan to offer custom scoring methods that can be configured to take into account the factors that are most important in qualifying your inbound sales leads.

Lead Queue Video Walkthrough

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Features Include:

• Automated lead reports with up to 25 data points appended in real-time.
• Instant lead scoring helps you spend more time selling.
• Submit leads manually, through our API or with an embedded form.
• Export data to Salesforce.com.